Eric Benderoff

Eric Benderoff is an Assistant Professor at Michigan State University's Department of Advertising and Public Relations, where he teaches PR 425. With over 25 years of experience in integrated communications and journalism, he bridges academic instruction with industry expertise.

• Former business editor and technology columnist at Chicago Tribune
• Media trainer for Fortune 500 executives at BCW
• Owner of Benderoff Communications, offering media strategy services

His research focuses on practical applications in public relations, particularly in executive communications, crisis preparedness, and leveraging emerging media platforms. Benderoff's work emphasizes the intersection of technology, culture, and strategic messaging.

A Michigan State University Journalism graduate, he contributes to academic practice through his role as a founding member of the Advertising & Public Relations Professional Advisory Board and improv training at Chicago's Second City.