Emily Webster

Emily Webster is an Assistant Professor of Marketing at the Marshall E. Rinker, Sr. School of Business. Her research focuses on consumer behavior in social media, digital consumer identities, and consumer well-being.

• Ph.D. in Marketing, Georgia State University
• MS in Marketing, Georgia State University
• Bachelor’s degree, University of Alabama

With over a decade of experience in academia and the marketing industry, Emily investigates how marketing tactics, technologies, and strategies influence social media consumer behavior and firm outcomes. She teaches Principles of Marketing and Digital Marketing at the undergraduate level and Marketing Management at the graduate level.

Her work has been published in scholarly journals like the Journal of Business Research, though specific articles are not listed in the provided text. Emily joined the Rinker School of Business in 2023 and does not hold part-time status.