Elke Brucker-Kley

Elke Brucker-Kley is a Professor at ZHAW School of Management and Law, leading the Centre of Information Systems - People & Technology. Her research focuses on digital transformation, virtual reality in education, and ethical technology design. She has co-led projects like 'Immersive Science Fiction Prototyping for Responsible Innovation' and 'Smart Hospital Framework'. Active in academic publishing since 2012, her work spans technology ethics, vocational training, and business process innovation. She holds an ORCID ID (0000-0001-7888-3446) and has advised multiple collaborative industry-academia initiatives.

Her research highlights include analyzing VR applications in electrician apprenticeships and German language education, as well as exploring adolescent privacy on TikTok. She has authored/co-authored over 30 peer-reviewed articles and books, including Kundennutzen durch digitale Transformation (2018). Projects under her leadership address challenges like 'Proof-of-Work in VR' and 'AI-based predictive policing scenarios'.

• Key Research Areas: Digital Ethics, VR Pedagogy, BPM Innovation
• Notable Contributions: Pioneered immersive narrative scenarios for technology critique
• Grants & Funding: Multiple industry partnerships (e.g., Swiss Re, Roche)

Her work bridges technology adoption, human-centered design, and societal impact, with a focus on responsible innovation paradigms.