Elizabeth Muckensturm

Dr. Elizabeth Muckensturm is a Senior Lecturer in the Department of Communication, Media, & Culture at Coastal Carolina University (College of Humanities). She holds an Ed.D. in Adult and Community College Education (North Carolina State University, 2021), an M.A. in Communication, Technology, and Society (Clemson University, 2013), and a B.S. in Organizational Communication (Ohio University, 2011). Her teaching focuses on Public Relations, Communication & Public Speaking, and Advertising.

Education:

• Ed.D., Adult and Community College Education, North Carolina State University (2021)
• M.A., Communication, Technology, & Society (Tourism Marketing), Clemson University (2013)
• B.S., Organizational Communication, Ohio University (2011)

Research Interests: Dr. Muckensturm explores public relations strategies, dialogic communication, and brand image development. She investigates how organizations engage audiences through social media and crisis communication, particularly in hospitality and education sectors. Her work bridges theory and practice, emphasizing leadership development and community engagement.

Awards & Recognition:

• 2021 Edwards College Apple Teaching Award
• 2018 Edwards College Apple Teaching Award
• Winner of various Best Speaker Awards (Toastmasters International)

Grants & Consultancy: She led a Coastal Office of Online Learning Grant (2017) for PRSC 312 Media Relations. As a freelance strategist, she advised tech/marketing clients and Airbnb Superhost Ambassadors. She also mentors leaders through Toastmasters and one-on-one coaching.

Labs & Outreach: Active in the Grand Strand Toastmasters Club and collaborates with EVG Media (digital marketing consultancy). Maintains an Airbnb Superhost platform, sharing insights on hospitality communication via EVG's content network.