About
Elizabeth Elam is a full-time Professor of Marketing and Chair of the Department of Marketing at Western New England University's College of Business. Her research focuses on consumer behavior, sports marketing, branding, and marketing education. She actively publishes in academic journals and conference proceedings, with notable work on price competition, Olympic marketing, and pedagogical innovations.
- Highest Degree: Ph.D. from University of Wisconsin
- Specializations: Consumer search behavior, sports branding, educational technology
- Key Platforms: Association of Marketing Educators
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