About
Elisa Mameli is a PhD Researcher and Associate Tutor at the University of Surrey, affiliated with the Department of Hospitality and Tourism Management and the Centre for Digital Transformation in the Visitor Economy. Her work focuses on phygital futures in tourism, exploring how destinations can enhance resilience through the integration of physical and digital engagement solutions. She collaborates with SimpleView, a leading destination solutions provider, and is supervised by Caroline Scarles and Brigitte Stangl.
Education:
- 2019: MSc in Strategic Tourism Management and Marketing, University of Surrey
- 2018: BA in Economics and Management of Tourist Services, University of Cagliari
Research Interests: Driven by the convergence of digital and physical spaces, Elisa investigates technologies like augmented reality (AR) to transform tourism experiences and infrastructure. Her studies emphasize phygital systems, digital publishing ecosystems, and their impact on visitor economy resilience. She advocates for standardized frameworks that enable publishers to integrate digital media into physical books without custom solutions.
Publications: Her 2024 co-authored paper proposes a scalable ecosystem for augmented books, validated through a travel guide field trial. This work bridges AR innovation with practical publishing challenges, offering insights into phygital tourism applications.
Affiliations: Member of the International Federation for Information Technologies in Travel and Tourism (IFITT).
Advising & Grants: Supervised by leading academics in tourism technology, Elisa has not yet listed advisees. No grants are explicitly mentioned, but her research is supported through industry partnerships like SimpleView.
Labs & Teams: Active in the University of Surrey’s Centre for Digital Transformation in the Visitor Economy, focusing on phygital futures and AR-driven solutions for tourism destinations.
