Elena Bellio

Elena Bellio serves as an Academic Fellow in the Department of Marketing at Bocconi University, actively teaching three courses for the 2025/2026 academic year: Marketing and Citizen Relationship Management (30229), Green Marketing (30439), and Principles of E-Marketing and E-Commerce (30498).

Her research centers on contemporary marketing challenges with dual emphases on environmental sustainability and digital transformation. Key investigation areas include:

• Corporate integration of ecological responsibility in marketing strategies (Green Marketing)
• Consumer behavior dynamics in online commerce ecosystems (E-Commerce)
• Strategic management of citizen-consumer relationships beyond traditional customer frameworks
• Digital channel optimization for sustainable brand engagement

This work addresses critical industry shifts toward ethical consumerism and technology-driven market evolution.