Edwin Stafford

Dr. Edwin R. Stafford serves as Professor of Marketing at Utah State University's Jon M. Huntsman School of Business, focusing on sustainable entrepreneurship and clean technology adoption. His research examines market diffusion of renewable energy solutions and environmental communication strategies.

Stafford leads the Utah High School Clean Air Marketing Contest, demonstrating how teens influence environmental behaviors. His cross-disciplinary work appears in business, policy, and sustainability journals, with the 2006 co-authored article 'Avoiding Green Marketing Myopia' ranking among the top-cited works in eco-innovation literature.

Major research streams include sustainable transportation, green product messaging, and community-based environmental initiatives. Stafford's externally funded projects include U.S. Department of Energy grants for renewable energy economic development, resulting in documentary films like 'Wind Uprising' (2010) and 'Scaling Wind' (2013).

Awards & Honors:

• USU Community Engaged Faculty Award (2023)
• Cazier Professor Lifetime Achievement (2022)
• Green Business Award, Utah Business Magazine (2021)
• USU Presidential Award for Community Engagement (2022)

Student Advising: Mentors graduate students in sustainability marketing and renewable energy careers, with alumni placed at National Renewable Energy Laboratory, Enel Green Power, and other leading organizations.