About
Edward Russell is Professor of Advertising at Syracuse University's Newhouse School. With 25+ years industry experience at Saatchi & Saatchi and Leo Burnett, he authored The Fundamentals of Marketing. His teaching integrates brand development frameworks with consumer psychology principles.
Professional Highlights:
- Led Procter & Gamble's global brand portfolio
- Directed Leo Burnett's award-winning Warsaw office
- Developed international agency training programs
- Pioneered accounts across Eastern Europe post-1989
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