EMİNE KOYUNCU

Prof. Emine Koyuncu is a full-time Professor at Marmara University's Faculty of Communication, where she heads the Department of Broadcasting Management. She joined Marmara University in 1993 as a Research Assistant and progressed through academic ranks to become Professor in 2018. Her administrative roles include membership on the Faculty Board and Faculty Management Board. She was a visiting scholar at the European University of Lefke, Cyprus (2009–2010).

Education:

• Undergraduate: Journalism, Marmara University (1989–1993)
• Master's: Journalism, Marmara University Institute of Social Sciences (1993–1995)
• Doctorate: Journalism, Marmara University Institute of Social Sciences (1995–2001)

Research Focus: Her work explores media economics, digital transformation in broadcasting, social media strategies for news organizations, thematic television channels, and press enterprise management. Core themes include audience engagement, technology adoption, and media market dynamics.

Publications: Recent articles analyze digital workforce performance in media (2024), social media utilization by TV platforms (2017), and news agency interactions via Twitter/Instagram (2016). Her scholarship consistently addresses evolving media landscapes and organizational adaptations to technological change.

Academic Leadership: Has supervised 13 graduate theses (2008–2019) on topics including economic journalism, digital media practices, and media management. Actively participates in academic committees, including thesis juries and faculty governance.