Duncan Simester

Duncan Simester is a Professor of Marketing at the MIT Sloan School of Management, where he holds the NTU Chair in Management Science. His work bridges economics, artificial intelligence, and marketing strategy, with a focus on field experiments and business decision-making frameworks.

• Current faculty at MIT
• Former professor at University of Chicago's Graduate School of Business

Research Interests include:

• Marketing strategy and pricing dynamics
• Artificial intelligence applications in business
• Large-scale field experiments
• Consumer behavior and decision-making processes
• Economic modeling in retail contexts

Scientific Awards:

• AMA Award (with Tucker)
• INFORMS Award

Industry Impact: Regular consulting on go-to-market strategies and AI-driven business decisions. Co-developed executive education programs like Driving Strategic Innovation with IMD. Media contributions to Harvard Business Review and Financial Times.