Duc Tran

Dr. Ing. Duc Tran is a researcher affiliated with Ghent University (UGent), focusing on interdisciplinary work at the intersection of blockchain technology, food traceability, precision agriculture, and consumer behavior. His research spans socioeconomic analyses of digital innovations in food systems, including blockchain-based traceability frameworks, autonomous laser weeding robots, and sustainable dairy alternatives.

His publications highlight a strong emphasis on agri-food technology, with keywords such as blockchain, laser weeding, consumer ethnocentrism, and sustainable practices. Key subfields include supply chain transparency, autonomous vehicle applications, and QR code communication in food systems.