Doyoung Pyun

Dr. Doyoung Pyun is a Senior Lecturer in Sport Marketing and Management, affiliated with the Sir John Beckwith Centre for Sport. His research focuses on intersections between sport, business, and societal impacts. He holds a PhD in Sport Management from Florida State University (USA), an MSc in Physical Education from Yonsei University (Korea), and a BSc in Sport & Leisure Studies from Yonsei University.

• Education:
• PhD: Sport Management, Florida State University
• MSc: Physical Education, Yonsei University
• BSc: Sport & Leisure Studies, Yonsei University

His professional roles include Assistant Head of Department (2014–2015) and Programme Coordinator for Sport Science and Management (2012–2014) at Nanyang Technological University, Singapore, alongside an Adjunct Lecturer role at Yonsei University (1999–2001). He was an Assistant Professor at Nanyang (2006–2015) before transitioning to his current Senior Lecturer position.

Dr. Pyun is recognized as a Fellow of the Higher Education Academy (FHEA), reflecting his contributions to academic excellence and teaching. His work often explores strategic management in sport organizations, industry dynamics, and policy frameworks shaping sport systems.