Doris Vukšić

Doris Vukšić is an Adjunct Professor at Edward Bernays Polytechnic, teaching the course Communication of Startups. She holds a PhD in Communication Sciences (focused on country branding and innovation) and a master's degree in Marketing. Her professional background includes over 15 years in strategic communications, digital strategies, and innovation promotion across the IT industry and SME financing. She currently serves as Head of Strategic Communications at the Human agency, a leading regional digital solutions provider.

• Education:
• PhD in Communication Sciences (Social Sciences/Information & Communication Sciences)
• Master’s in Marketing
• Expertise: Digital transformation, employer branding, venture capital attraction, innovation ecosystems, and country branding.
• Contributions: Authored Innovation and the Image of the Country, published scientific papers, and regularly presents at international conferences. Columnist for Jutarnji list - Startup Report via the Digital Transformation project.
• Affiliations: Member of HUOJ (Croatian Journalists' Association), CRO Startup, and CRO AI.

Her research bridges communication theory and practice, emphasizing digital strategies for startups, innovation ecosystems, and national branding.