Donald Reid

Donald Reid is a Lecturer in Journalism, Media & Communications at the University of Tasmania's School of Creative Arts & Media since 2014. He holds a PhD from the University of Otago (2014) and has prior experience as a journalist, corporate communications consultant, and television researcher. His teaching spans practice-based (journalism, documentary) and theory-based units (Media & Society, Brand Communication). He coordinates the Media School's Honours program and has received two Teaching Merit Certificates.

Research focuses on public health media, multiculturalism representation, cinema studies, and media framing of class/gender. Key projects include collaborations with the Medical Aid Films organization and the HealthLit4Kids initiative. Recent studies analyze housing's class representation in Australian TV and masculinity in education contexts.

Grants include leadership roles in the HealthLit4Kids scalability project ($74,500), investigations into disengaged student teaching strategies ($10,000), and masculinity/sport/media influences ($13,332). Active in professional organizations like Journalism Education & Research Association of Australia and Australia New Zealand Communication Association.