Derek Ong

Derek Ong is a Senior Lecturer and Associate Head of the Marketing Subject Group at the Hertfordshire Business School (University of Hertfordshire). He holds adjunct positions at Griffith University and the University of Southern Queensland. His research focuses on Social Marketing, Digital Marketing, and Sustainable Marketing, with emphasis on consumer behavior and ethical practices. He has received a Best Paper Award (2017) and contributed to impactful studies on topics like electric vehicle adoption, employee engagement, and anti-corruption measures.

Education:

• PhD in Management (Multimedia University, 2015)
• Postgraduate Certificate in Academic Practice (University of Lancaster, 2011)

Research Interests: Social Marketing strategies, digital marketing analytics, sustainable consumer practices, health communication, and ethical HR practices. His work bridges academic research with practical applications for SMEs and public policy.

Awards:

• Best Paper Award at AMA Conference (2017)

Advising & Impact: Supervised PhD students (names unspecified) and leads initiatives like the SEEDLING project on sustainability education. Actively mentors student organizations and industry partnerships.

Labs/Teams: Member of Business and Digital Research Group and Sustainability Research Group at Hertfordshire Business School.