Deborah Prentice

Deborah Prentice is a Professor at Princeton University, affiliated with the Department of Psychology. Her research focuses on social norms, behavioral science, and their applications in understanding human behavior.

Research Interests

• Unwritten rules governing social behavior
• Emotional and cognitive responses to norm violations
• Interventions leveraging social norms for societal change

Projects

• Current intervention work in Colombia addressing intimate partner violence through economic empowerment and social norms