About
Deborah Ceballos is a full-time Lecturer at the Robert Busch School of Design within Kean University. As a Latina creative director and entrepreneur, she balances academic responsibilities with leading her minority woman-owned advertising agency, Square Melon Communications. She earned her BFA in Visual Communications and Advertising from Kean University.
Research Focus
Her research examines experiential advertising, social media strategies, and technology integration, with emphasis on consumer behavior and cultural influences. Current investigations explore how cultural diversity impacts advertising effectiveness in digital environments.
Student Mentorship
- Guided Yohanny Capellan to achieve MAIP FELLOW OF THE YEAR (2022) who now works at Momentum Worldwide
- Supervises student interns from Robert Busch School of Design on agency projects
Professional Leadership
- Creative direction for Visa's FIFA World Cup 2022 (Qatar) and Super Bowl LVII 2023 (Arizona)
- Event design for Univision's Premios Lo Nuestro 2023 (Miami) and Upfronts 2023 (NYC)
- Current work with San Mateo Health Foundation's Breast Cancer Awareness Gala
0Publications listed
