Debbie Keeling

Debbie Keeling is Deputy Pro-Vice Chancellor for Knowledge Exchange and Professor of Marketing at the University of Sussex Business School. She holds a BSc(Hons), MPhil, PhD, and is a Fellow of the Academy of Marketing Science. Her roles include Interim Executive Dean and Associate Dean of Engagement. She has led Impact Acceleration Accounts for ESRC and AHRC, and serves on boards like the Greater Brighton Economic Board and NIHR ARC KSS Board. Her research focuses on health and social care, B2B enablement, and AR technologies, with over 100 publications. She has extensive teaching experience across levels, including MBA program leadership at Loughborough University. She edits the European Journal of Marketing and serves on multiple editorial boards.

Research Interests: Health self-management, digital inclusion, B2B channel enablement, AR/VR applications, and consumer psychology. Key contributions include frameworks for digital exclusion reduction and ROI analysis of enablement programs. She emphasizes patient-centric digital health tools and the ethical use of emerging technologies in service interactions.

Professional Activities: Regional Editor (EMEA) for European Journal of Marketing, former Research Advisor for GSK’s Shopper Science Lab, and Guest Editor for top journals. Her work bridges academia and industry, focusing on impactful knowledge exchange. Awards include Fellowship from Academy of Marketing Science. Grants include leadership in NERC-funded coastal restoration networks and ESRC Impact Acceleration Accounts.