David Swanston

David Swanston is an Instructor at the Lazaridis School of Business and Economics, Wilfrid Laurier University. He can be reached via email at dswanston@wlu.ca or by phone at 519.884.0710 ext. 2579. His office is located in LH2040, and he holds office hours on Mondays from 11:30 a.m. to 1:00 p.m. or by appointment.

Swanston’s research interests span Strategy, Operations, and Marketing, with a focus on brand/concept development, services management, and operational effectiveness. His work integrates practical applications in service industries and operational frameworks to drive business performance. Specific areas include consumer behavior analysis in service contexts and sustainable brand growth strategies.

While no scientific awards or grants are explicitly mentioned in the text, his professional contributions are centered on teaching and academic research in business disciplines. He does not have listed advisees or participation in formal labs/teams.