About
David S. March is an Assistant Professor in the Department of Psychology at Florida State University's College of Arts and Sciences. His research focuses on implicit cognition and threat processing, particularly how subconscious threat evaluation influences attitudes, prejudice, and behavioral responses. He actively recruits graduate students for Fall 2026 and oversees the March Research Laboratory.
His research integrates social cognition, cognitive neuroscience, and behavioral psychology to challenge dual process models by introducing a speed-strength distinction between threatening and nonthreatening stimuli. Key areas include automacity of threat responses, racial bias mechanisms, and methodological advancements in mouse-tracking analysis.
Dr. March's publications examine threat perception in contexts ranging from snake fear to police bias, contributing to understanding how implicit threat evaluations shape social behaviors and policy compliance. His work bridges evolutionary psychology with modern social issues like racial prejudice and pandemic health behaviors.
Scientific Awards:
- Student Publication Prize by the Society for Personality and Social Psychology (2017)
