David Rowe

Dr David Rowe is a Senior Lecturer in Marketing at the School for Business and Society, University of York. With a PhD in Marketing Sexual Health in Britain and extensive industry experience, he bridges academic theory with practical applications. His research examines marketing's societal impacts through:

• Public health communication
• Sexual health promotion
• Social marketing
• Consumer culture theory

His interdisciplinary approach combines historical analysis with contemporary consumer behavior, particularly in politically charged environments like Brexit prepping culture. Key publication trends include:

• Queer theory applications in marketing
• Stigma analysis frameworks
• Political consumer identities
• Historical health campaign studies
• Intersectional research methodologies

Recognized for competitive research funding and conference accolades, Dr Rowe specializes in:

• Marketing communications
• Customer journey analysis
• Ethical marketing
• Consumer behavior in crisis