David Robertson

David Robertson is a senior executive with extensive experience in strategic communications, currently serving as Academic Director and Professor of the Practice for the Master of Communications at the School of Professional Studies at Wake Forest University. He also holds the position of Visiting Assistant Professor in the Communication Department at Wake Forest University's College of Arts & Sciences.

• Master of Business Administration, Wake Forest University
• Bachelor of Science in Business, Wake Forest University

David’s research and professional interests span Brand Strategy, Integrated Marketing Communications, Digital Marketing, Public Relations, Content Marketing, and Corporate Social Responsibility. His expertise includes Cross-Functional Leadership and Competitive Analysis, particularly in the context of adult education and career advancement.

David’s academic career includes 6 years as an Adjunct Professor in the Wake Forest University School of Business, alongside his current roles. His professional background features leadership positions at Procter & Gamble, Celestial Seasonings, and Hanes Brands, where he developed global marketing strategies for brands like Hanes, Champion, and Playtex.