David Rivera

David Rivera Jr. serves as Freytag Professor of Hospitality and Tourism and Chair of the Applied Management Department at Flagler College's School of Business. He holds a Ph.D. in Hospitality Administration from Texas Tech University and both bachelor's and master's degrees in Hotel, Restaurant & Tourism Management from the University of South Carolina.

His academic leadership includes managing departmental operations and student advising. His research focuses on contemporary issues in hospitality and tourism management.

He maintains regular office hours for student consultation and professional development.