David Nasser

Dr. David Nasser is a Senior Lecturer in Marketing at Oglethorpe University, located in Atlanta, GA. He holds a Ph.D. in Mass Communication from the University of Minnesota, along with a B.A. and M.A. in Communication from the University of Connecticut. His academic career includes prior faculty roles at Louisiana State University (New Orleans) and the University of Connecticut. He has also held strategic and research roles at leading advertising agencies such as D’Arcy, McManus & Masius, Tracey-Locke, and Fahlgren-Martin Atlanta, alongside leadership at Booth Research.

• Education:
  • Ph.D., Mass Communication, University of Minnesota
  • M.A., Communication, University of Connecticut
  • B.A., Communication, University of Connecticut
• Professional Experience:
  • Former Clinical Professor of Marketing at Georgia State University’s Robinson College of Business
  • Director-level roles at D’Arcy-McManus-Masius, Tracey-Locke, Fahlgren-Martin, and Booth Research

Research & Teaching: Specializes in advertising effects, country image analysis, and pedagogical methods in marketing. Teaches courses in Marketing Strategy, Marketing Communication, Buyer Behavior, and Marketing Research. Conducted guest lectures at institutions in Slovenia, Egypt, and the United Arab Emirates.

Awards & Recognition:

• Multiple “Advertising Agency All Star” honors from The Atlanta Business Chronicle
• Effie Awards from the American Marketing Association for campaign excellence

Grants & Advising: No specific grants or advising roles explicitly listed in the provided text. Focus appears to be on industry-academia collaborations and professional mentorship.

Labs/Teams: None explicitly mentioned, though his industry partnerships suggest involvement in applied marketing research teams.