David Low

Professor David Low is a distinguished academic and leader in business education. Currently serving as a Professor of Business at Charles Darwin University (CDU), he previously held senior administrative roles including Dean of the Asia Pacific College of Business and Law at CDU, Dean of the College of Business, Law and Governance at James Cook University, and Head of the School of Marketing at Western Sydney University. He holds a doctorate in marketing and management, and is a Certified Public Accountant (CPA) and graduate member of the Australian Institute of Company Directors.

His research focuses on social marketing, business sustainability, marketing ethics, science communication, and the application of technology in SME value chains. Over 100 peer-reviewed articles demonstrate his prolific output in areas such as sustainable innovation, consumer behavior, and financial market dynamics. Professor Low has successfully supervised numerous Higher Degree by Research (HDR) students and maintains active industry engagement through board and advisory roles.

Key research themes include ethical marketing of harmful products, sustainability frameworks for social enterprises, and the interplay between market orientation and innovation in SMEs. His work bridges academic rigor with practical industry challenges, particularly in tropical and emerging economies.