About
David Lopez Lopez is a Professor in the Marketing Department at Esade Business School, with affiliations to the Institute for Data-Driven Decisions. His research spans Artificial Intelligence, Marketing, Decision-Making, and Portfolio Selection, focusing on data analytics and business models.
- Artificial Intelligence and Digital Environments
- Marketing and Consumer Behavior
- Decision-Making in Smart Cities
His recent publications highlight trends in social commerce, AI-driven decision support systems, and project portfolio optimization. Key articles explore instant refund systems, influencer marketing dynamics, and clustering methods for portfolio management.
He is actively involved in research grants, including projects funded by the State Research Agency and AGAUR, focusing on AI and polarization in digital environments.
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