David J. Reibstein

David J. Reibstein serves as the William S. Woodside Professor of Marketing at the University of Pennsylvania's Wharton School, where he also previously held the position of Vice Dean. His academic career spans decades with appointments at Harvard and INSEAD, establishing him as a global authority in marketing strategy and brand management.

Professor Reibstein earned his PhD from Purdue University and holds BS/BA degrees from the University of Kansas. His scholarly journey includes extensive consulting with major corporations including Google, Verizon, Shell Oil, Intel, Genentech, and Novartis, along with notable expert testimony in high-profile cases like Apple vs Samsung.

His research focuses on brand equity measurement, nation branding frameworks, and the critical linkage between marketing metrics and financial outcomes. Reibstein pioneered the Wharton Consumer Cryptocurrency Confidence Index (c3i) and developed influential frameworks for corporate sociopolitical activism. His work examines how nations position themselves globally through initiatives like the U.S. News Best Countries rankings.

Analysis of his recent publications reveals an evolving research trajectory toward integrating emerging technologies with traditional marketing frameworks, particularly examining generative AI's role in business research and the metaverse's impact on brand experiences. His scholarship increasingly addresses societal challenges through corporate responsibility lenses while maintaining rigorous financial performance connections.

• Global Retail Brand Research Fellow (2025)
• Lifetime Achievement Award, Woxsen University (2025)
• Marshall Blume Prizes in Financial Research (2017)
• Over 30 teaching awards including multiple Wharton Teaching Excellence Awards
• John S. Day Distinguished Alumni Academic Service Award
• Named 'Most Favorite Business School Professor' by Fortune magazine

Professor Reibstein actively advises major organizations as chairman of Responsible Research in Business & Management (RRBM), former chairman of the American Marketing Association, and executive director of the Marketing Science Institute. He serves on the advisory board of the Center of Environmental Intelligence and consults extensively with global corporations. His executive education programs at Wharton focus on translating complex marketing analytics into actionable business strategies, with particular emphasis on crisis management frameworks developed during the pandemic.

Through initiatives like the 'Measured Thoughts' CEO interview series and 'Managing Through a Pandemic' video collection, Reibstein bridges academic research with practical business leadership challenges, maintaining direct engagement with C-suite executives across multiple industries.