David Gautschi

David Gautschi is the Joseph Keating, SJ, Professor of Marketing and Dean Emeritus of the Gabelli School of Business graduate division at Fordham University. With a career spanning both academe and business, he has held faculty positions at Cornell University, INSEAD, Yale University, the University of Washington, and Rensselaer Polytechnic Institute. He has also founded three companies focused on software development and marketing analytics, and served as a director in the e-business practice of Deloitte & Touche, LLP.

• Ph.D., Business Administration, University of California, Berkeley
• Master's, Quantitative Methods Concentration, University of Oregon
• Bachelor's, Mathematics, University of Maine

His research interests center on the economics of services, retailing and distribution, choice models under uncertainty, marketing innovation, and optimization of marketing decisions. He has contributed extensively to theoretical frameworks in service science, business ethics, and technological impacts on economic systems.

The most recent articles (2022–2016) reflect his expertise in service science, energy economics, and business ethics. Many examine how technological innovation transforms economic systems, with sub-fields including contextual analysis, service industrialization, and ethical business frameworks. Earlier works from 2006–2015 focus on service science as a discipline, B2B networked economies, and foundational economic models for retail activities.