David Duncombe

David Duncombe is a Lecturer in Marketing at the College of Business, University of Wisconsin Oshkosh, where he has taught since 2017. His courses include Marketing Strategy, Analytics, and Research, informed by a 30-year business career, primarily at Kimberly-Clark. He holds a D.Phil. in Economics from Oxford University (1988) and an MS in Predictive Analytics from Northwestern University (2016). As a 2022 Fulbright Scholar, he taught internationally at Haaga-Helia University of Applied Sciences in Helsinki, Finland.

• Education
  • D.Phil., Oxford University (1988)
  • MS, Predictive Analytics, Northwestern University (2016)
  • BA, Northwestern University (1983)

His research and teaching focus on integrating data analytics with marketing strategy, pricing innovations, and stakeholder management. Recent publications explore AI applications in education, critical evaluation of data-driven decision-making, and interdisciplinary synergy between academia and business.

Key areas of expertise include:

• Marketing Strategy
• Business Analytics
• Global Pricing Models
• Revenue Management
• Stakeholder Engagement

Scientific awards:

• Fulbright Finland Haaga-Helia Scholar (2022)

Professional service includes serving as Director of the Data Analytics Graduate Certificate Program (2021–2022) and consulting for CLG (2019, 2020). He also sits on the Board of Directors of Shattuck/Saint Mary's School (2021–present).