David Comerford

Professor David Comerford is a behavioral economist at the University of Stirling who investigates the intersection of health psychology, financial decision-making, and public policy. His research explores cognitive biases in economic forecasting, perceptions of health inequalities, and behavioral interventions for climate action. Current affiliations include the Behavioural Science Research Centre and Health & Behaviour Research Programme.

• Behavioral Economics
• Subjective Probability Assessment
• Socioeconomic Health Inequalities
• Crisis Decision-making (COVID-19)
• Climate Change Policy

His recent work analyzes inflation expectation biases, vaccine hesitancy patterns, and counterproductive charity behaviors, with methodological expertise in survey design and experimental economics. Publications span both pure behavioral science and applied policy analysis.