David Cashmore

David Cashmore serves as Subject Group Leader for Marketing and Senior Teaching Fellow within Birmingham City University's College of Business, Digital Transformation and Entrepreneurship (BDTE). Joining BCU in 2017, he leverages over two decades of industry experience from senior marketing roles across B2B sectors spanning SMEs to multinational corporations, while teaching diverse marketing modules and providing strategic leadership for the discipline.

His expertise encompasses:

• Marketing
• B2B Marketing
• Digital Marketing
• Entrepreneurship

Cashmore maintains active industry collaborations with professional bodies including the Chartered Institute of Marketing (CIM), and serves as personal tutor supporting student academic and professional development. The available information indicates no scientific awards or research grants.