David Baxter

Dr. David Baxter is an Associate Professor of Innovation at Southampton Business School and a Visiting Fellow at Cranfield School of Management. His work spans innovation management, knowledge reuse, and agile methodologies, with a focus on safety-critical systems and public-sector IT. He has taught MBA, Doctoral, and Master’s courses and presented to international conferences, government leaders, and corporate executives.

His research interests include:

• Innovation processes (e.g., serendipity in NPD, ambidexterity in safety-critical software)
• Knowledge management (e.g., sustainability-oriented innovation metrics, lessons learned systems)
• Agile frameworks (e.g., ECSS compliance, institutional challenges in public sector)

His publications reveal trends in agile compliance, knowledge integration, and innovation policy, with recent work on generative AI and technology readiness. He has collaborated with organizations like Rolls-Royce, MBDA, and Edwards, and his methodological expertise includes systematic reviews, AHP analysis, and Lego Serious Play validations.