About
Daryl Benton serves as an Executive Education Lecturer at Rutgers Business School (RBS), Rutgers University, drawing on two decades of industry leadership with global brands including Frito-Lay, KFC, Diageo, Mars Chocolate, and BP to deliver practical marketing and brand strategy insights.
His academic background features:
- Bachelor of Science in Mechanical Engineering, University of Illinois at Urbana-Champaign
- MBA in Marketing and Finance, Northwestern University’s Kellogg Graduate School of Management
Benton specializes in translating real-world brand-building experience into executive education, emphasizing consumer-driven business growth, shelf-level competition, and cross-functional value proposition development. His teaching focuses on holistic brand storytelling and sustainable market positioning rooted in frontline industry experience.
No scientific awards were documented in the source material.
He currently leads the Mini-MBA: Brand Development & Marketing Communications program (in-class: $4,995; online: $3,495), advising professionals through structured curriculum delivery with the next cohort scheduled for September 18–December 11, 2025.
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