About
Darius Zumstein is a Lecturer at the School of Business, University of Applied Sciences Northwestern Switzerland (FHNW). He has held academic and consulting roles since 2007, including lecturer positions at the Zurich University of Applied Sciences (ZHAW) and Lucerne University of Applied Sciences and Arts (HSLU). His expertise spans digital analytics, marketing automation, and e-commerce.
- Current affiliation: FHNW School of Business
- Past roles: Lecturer at ZHAW (2018–2024), HSLU (2014–2019), and PhD candidate at University of Fribourg (2007–2012)
Research interests include:
- E-commerce and online trading
- Social commerce and digital transformation
- Marketing automation and AI applications
- Digital analytics for business strategy
He has led projects such as the Online Retailer Survey (2018–2023) and Marketing Automation Report (2021–2024). No scientific awards or recent publications are detailed in the provided texts.
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