Dar Meshi

Dar Meshi is an Associate Professor in the Department of Advertising and Public Relations at the School of Communication Arts and Sciences, Michigan State University. His research program investigates the psychology of technology use through two primary arms: social media engagement and web3 blockchain applications, utilizing behavioral experiments, surveys, and neuroimaging methodologies.

• B.S. in Biology, University of California at Los Angeles
• Ph.D., Columbia University
• Postdoctoral research at Brown University and Freie Universität Berlin

Meshi's work examines how social media exploits evolved cognitive processes—such as the pursuit of social rewards ("likes") leading to addictive behaviors—and investigates psychological impacts of blockchain-based applications (web3). His research spans Social Media Use, Web3 Technologies, Addictive Behaviors, and Cognitive Neuroscience, with methodological emphasis on fMRI neuroimaging and behavioral experiments in both laboratory and online settings.

His findings have received extensive coverage in major media outlets including The New York Times, The Washington Post, CNN, The Guardian, and Forbes, highlighting real-world relevance of his work on technology-psychology interactions.

Dr. Meshi actively recruits students for his research laboratory, inviting prospective members to contact him directly. His research program involves ongoing behavioral and neuroimaging studies requiring institutional support, though specific grant details are not disclosed in available materials.

He leads a dedicated research team at Michigan State University conducting experiments on technology-psychology interactions, with access to MRI facilities for neurocognitive studies and infrastructure for online behavioral research.