Danny Franzreb

Danny Franzreb serves as a Professor at Neu-Ulm University of Applied Sciences (HNU) within the Faculty of Information Management, holding pivotal leadership roles as Head of the Centre for Media & User Experience and Head of the Innovation Space while overseeing the Media & Communications study focus.

His research centers on Media & Communications with specialized expertise in User Experience design and Innovation ecosystems. The Centre for Media & User Experience investigates human-technology interaction through user-centered methodologies, while the Innovation Space cultivates cross-disciplinary prototyping and entrepreneurial ventures.

As academic lead for the Media & Communications curriculum, he integrates industry-relevant frameworks in digital media strategy and user experience design, emphasizing practical application through the Innovation Space's collaborative projects with regional technology partners.