Danielle Brick

Danielle Brick is an Assistant Professor of Marketing at the University of Connecticut, specializing in consumer relationships, brand interactions, and the impact of shared decisions on well-being. She holds a Ph.D. from Duke University and a B.A. from Amherst College, with prior biomedical research experience at Massachusetts General Hospital. Her work focuses on how consumer choices, power dynamics, and resource allocation influence interpersonal and brand relationships.

Her research explores themes such as shared decision-making in relationships, the role of celebrations in social support, and the psychological mechanisms behind brand preferences. Notable contributions include studies on oppositional brand choice as a response to relationship frustration and the effects of cost conversations in healthcare settings.

Dr. Brick’s scholarship appears in top-tier journals like the Journal of Consumer Research and Journal of Consumer Psychology. While her work has not been explicitly awarded, her research bridges marketing theory with practical implications for consumer behavior and brand management. She teaches MKTG 3208 and actively contributes to academic discourse through collaborative projects and doctoral consortium participation.