Daniel Grossman

Daniel Grossman is an Assistant Professor at the University of Missouri-St. Louis (UMSL) within the Department of Marketing and Entrepreneurship. His academic work bridges consumer psychology with behavioral economics, focusing on how individuals perceive value, luck, and brand influence.

• Education: Ph.D. in Marketing from the University of Cincinnati.

Research interests span sentimental value (e.g., family heirlooms), consumer perceptions of luck, and biases in evaluating raw scores vs. percentiles. He also explores how brands in the environment shape consumer behavior and the intersection of artificial intelligence with consumer psychology.

Recent publications highlight his contributions to understanding evaluation bias, goal commitment under adversity, and heirloom gift-giving dynamics. While not explicitly stated, his work aligns with peer-reviewed journals like Psychology and Marketing and Journal of Consumer Research.

His email address is dgtdc@umsl.edu.