Daniel Ashcraft

Daniel Ashcraft is the Chief Executive Officer and Chief Design Officer of Ashcraft Design, founded in 1986. He also serves as a Lecturer at the Anderson School of Management, University of California, Los Angeles, and has been an instructor at ArtCenter College of Design.

• Education: Bachelor of Science in Product Design from ArtCenter College of Design, graduating with great distinction

His academic work centers on leveraging design principles to address business and societal challenges, with a focus on Product Design, Industrial Design, Brand Innovation, and Design Thinking. He advocates for the integration of Human-Centered Design and Business Design Integration in solving complex problems.

Dr. Ashcraft has received numerous accolades, including:

• Industrial Designers Society of America’s International Design Excellence Award
• Japan’s Good Design Award
• Germany’s Red Dot Award
• CES Innovation Award
• iF Design Award
• Communication Arts award
• Art Directors Club of New York award