Damien McLoughlin

Professor Damien McLoughlin is the Anthony C. Cunningham Professor of Marketing and Marketing Subject Area Head at UCD Michael Smurfit Graduate Business School, University College Dublin. He serves as Director of the Centre for Marketing Studies and has held numerous leadership positions including Associate Dean (International) from 2011-2017, Associate Dean (Executive Education) from 2010-2011, and Subject Area Head (Marketing) during multiple periods. With visiting positions at Cornell University, Indian School of Business, Purdue University, IMD, and NYU Stern School of Business, Professor McLoughlin has established himself as an international expert in marketing strategy.

• Bachelor of Business Studies, Dublin City University
• Master of Business Studies, University College Dublin
• PhD in Marketing, Lancaster University

Professor McLoughlin specializes in agribusiness strategy and business-to-business marketing, with particular expertise in global markets and digital contexts. His research focuses on strategic architecture in emerging markets, innovation management, and the development of new markets for industrial services. He has published extensively in top journals including Entrepreneurship Theory and Practice, Journal of Business Research, Industrial Marketing Management, and Technovation, with over seventy papers and a book on strategy and marketing issues.

His publication record demonstrates consistent contributions to marketing theory and practice, with recent work examining strategic architecture in emerging markets, cross-cultural communication during organizational change, and innovation in the life science industry. Professor McLoughlin's research shows an evolution from foundational work on business-to-business marketing toward more complex examinations of strategic frameworks in global contexts, particularly in the agribusiness sector.

• Teaching Award from Quinn School of Business
• Teaching Award from Smurfit School of Business
• Best Paper Award at Academy of Marketing Science conference

Professor McLoughlin has advised numerous students and supervised research projects focused on marketing strategy and agribusiness. His grant portfolio includes significant funding from Enterprise Ireland and University College Dublin, supporting research on topics including "Innovation in Global Food," "Marketing in the New Era," and "Science Identity Models." He has also led major industry collaborations through the Bord Bia talent initiative, developing innovative programs like the Marketing Fellowship Programme and the Origin Green Ambassador Programme.

As Director of the Centre for Marketing Studies, Professor McLoughlin oversees research initiatives connecting academic work with industry practice. He has played a key role in developing the innovative Bord Bia Marketing Fellowship Programme, the Bord Bia Origin Green Ambassador Programme, and the Bord Bia Supply Chain and Account Management programme, each involving collaboration with leading business schools including MIT Sloan, Harvard Business School, and IMD.