About
Daam Van Reeth is a Professor at the Faculty of Business and Economics, KU Leuven, with a primary affiliation to the Economics Research Group. His research focuses on sports economics, particularly professional road cycling and television audiences for major sports events.
- Research Interests: Sports Economics, Professional Road Cycling, Sport and Media, Sport and Gender, TV Audiences
His publications highlight interdisciplinary work in sports economics, forecasting, and media studies. Key articles include analyses of Tour de France TV viewership, FIFA World Cup audience dynamics, and strategic frameworks for cycling governance.
Van Reeth is actively engaged in cycling consultancy and contributes to public and private reports on TV audiences. He is a member of the Observatoire de l'économie du sport under the French Ministry of Sports. His teaching roles include courses such as 'Inleiding tot de economie (TEW)' and 'De globale economie.'
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