D. Kwintenberg

D. Kwintenberg, MSc is a Lecturer in the Department of Marketing at the Faculty of Economics and Business, University of Groningen. Their expertise focuses on consumer behavior, consumer psychology, consumer well-being, and persuasion. Contact: +31 50 36 37065, d.kwintenberg@rug.nl.

Research Interests
Dr. Kwintenberg’s work explores how psychological factors influence consumer decision-making, with emphasis on well-being and persuasive strategies in marketing. Key areas include behavioral economics, ethical marketing practices, and the psychological underpinnings of consumer choices.

Affiliations & Contact
Address: Nettelbosje 2, 9747 AE Groningen, Netherlands. Social media: Follow UG on Facebook, LinkedIn, Instagram, YouTube.