Cui Su

Cui Su is the Head of Advertising at Falmouth University, combining academic and creative industry expertise. She holds a BA in Media and Communication from Nanyang Technological University (2003), an MA (Distinction) and PhD in Media and Communication from Goldsmiths, University of London (2006, 2010), and a Postgraduate Certificate in Academic Practice from the University of Southampton (2013). Her research focuses on the intersection of academia and creative industries, emphasizing media theory, cultural studies, digital media, and design. She has guest lectured at institutions including King's College London and Central Saint Martins.

Teaching includes courses in Creative Advertising (BA/MA) and the Media Lab Start-up program. She co-founded the in-house agency BE Good, collaborating with organizations like Launchpad Futures and Ogilvy UK on socially impactful projects. Awards include the Overseas Student Research Award (2007).

Professional engagement includes Fellow of the Higher Education Academy and consultancy through student collaborations with external clients. Current research students explore topics like racial stereotypes in advertising and digital interface design.