Craig Williams

Craig Williams is a Senior Lecturer (Teaching) in Sports Coaching Science and Course Leader for the Integrated Masters in Cricket Coaching and Management at the University of Worcester. He focuses on enhancing student employability through work-based learning opportunities and maintains strong connections with regional sports organizations. His teaching and research emphasize coaching pedagogy, reflective practice, and mentorship in sports.

Qualifications include a BSc in Sports Studies and Business Management, an MSc in the Sociology of Sport, and UEFA B Football Coaching Award. He is a Fellow of the Higher Education Academy (FHEA) and part of the Football Association's UEFA tutor workforce.

Research interests center on coach education and development, while his external roles include delivering UEFA C/B courses and contributing to the School's Employability Action Group. He has mentored elite student-athletes and performance coaches across multiple sports.

Awarded the 2019 Outstanding Lecturer Award by the University’s Students' Union, Craig prioritizes innovative approaches to coach education and academic delivery.