Craig Hyatt

Craig Hyatt, PhD, is an Associate Professor in the Department of Sport Management at Brock University. His research focuses on atypical sport fandom behaviors, particularly examining fans affected by franchise relocation, geographic dissonance in team loyalty, and intergenerational influences on fandom. He has published extensively in journals like Journal of Sport Management and Journal of Sport Behavior, exploring topics such as fan identity work, reverse socialization dynamics, and cross-border fandom conflicts. Hyatt holds professional affiliations with the North American Society for Sport Management. His teaching portfolio includes courses on sport management analysis, professional sport dynamics, and consumer behavior in sports. Though no specific grants or labs are highlighted, his work consistently bridges psychological theories with real-world fan experiences.