Courtney B. Peters

Courtney B. Peters serves as an Assistant Professor of Marketing in the Department of Entrepreneurship Marketing and Management at Samford University's Brock School of Business, where she has taught since fall 2022. Her instructional responsibilities include Principles of Marketing, Digital and Social Media Marketing, and Customer Journey and Content Marketing courses.

Her academic credentials include:

• Ph.D. in Marketing from the University of Memphis
• M.S. in Teaching from the University of Arkansas-Monticello
• B.S. in Marketing with Marketing Management emphasis from Arkansas State University (2013)

Dr. Peters' research program centers on corporate sociopolitical activism (CSA), specifically examining its impact on brand equity, consumer perceptions, and firm performance. She employs advanced text-based analytics and neuromarketing methodologies to investigate corporate communications strategies in politically charged contexts, with particular focus on consumer backlash mechanisms and brand reputation management.

Analysis of her 2021-2025 publications reveals consistent thematic focus on brand activism, including studies on Black Lives Matter financial impacts, TikTok misinformation dynamics, and linguistic analysis of corporate communications. Her interdisciplinary work bridges marketing theory, financial metrics, and social media analytics, demonstrating methodological innovation through netnography and text mining applications across diverse contexts from human trafficking awareness to wine review linguistics.