Colleen Asaad

Dr Colleen Asaad is Associate Professor of Finance and Analytics in the Carmel Boyer School of Business at Baldwin Wallace University. A Certified Money Coach (CMC)®, she focuses on holistic financial planning and behavioral finance. Previously taught at St. Bonaventure University.

Courses include Personal Finance, Corporate Finance, Behavioral Finance, and Intermediate Finance. Research examines financial wellness interventions and educational efficacy, published in Financial Services Review, Journal of Financial Education, and other peer-reviewed journals.