Colin Webb

Colin Webb serves as a Senior Lecturer in Innovation & Entrepreneurship at The Claude Littner Business School, University of West London, leveraging extensive industry experience across FMCG, healthcare, B2B, and financial services sectors. His career spans blue-chip corporations (Unilever, Boots, Aviva) and global multi-channel/e-commerce ventures, with a focus on scaling businesses through customer-centric team development.

His research centers on:

• Entrepreneurship and startup scaling
• Brand strategy and management
• Innovation processes in business
• Entrepreneurial finance mechanisms
• Small and Medium Enterprise (SME) growth dynamics

Webb emphasizes real-world business applications, having sold two businesses and guided four others as a non-executive director/chair, while mentoring students through practical case studies. No scientific awards are documented in the source material.

As an educator, he actively teaches the BA (Hons) Business Studies with Entrepreneurship program, integrating his CEO/non-executive expertise to develop future business leaders through industry-relevant pedagogy.