Clayton Smith

Clayton Smith serves as an Associate Professor of Business and Program Director for the Marketing degree program at Mary Baldwin University, concurrently leading the Business & Technology Neighborhood. With over a decade of higher education experience, he previously held digital marketing and community development roles at Ticketmaster, Goodman Theatre, Lyric Opera, and Joffrey Ballet.

His research spans Marketing, Digital Marketing, Strategic Marketing, and Community Development, evidenced by high-profile strategy work for The MacArthur Foundation, NFL, NHL, and NBA. This bridges academic theory with real-world application in corporate and cultural sectors.

Smith is an award-winning author of novels including Apocalypticon, Anomaly Flats, and Na Akua. His comedic podcast Is This a Ghost? ranks among Spotify's Top 20% Most Followed Podcasts, showcasing his interdisciplinary creative output beyond traditional academia.